Description
The Social Media Advanced package is an all-in-one social media package that covers all major social media channels including unique content creation, community management, brand monitoring, Facebook ads management, and other social media activities.
KEY FEATURES:
- All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
- Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
GOALS:
- Traffic – generate traffic for your website
-
- Awareness – generate awareness for your brand or for specific parts of the brand
- Conversion – push specific products and lead fans to a landing page where they can convert
- Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
- Customer Service – focus on providing customer service or taking in feedback from customers
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Social Media Audit
- Social Media Playbook
- Six-month goals and timelines
- Buyer Persona
- Communications Objective
- Content Strategy and Content Verticals
- Response Protocol/Escalation Process
- Message Tracks for Each type of Comment
- Tailored audience for the page
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Monthly Content Planning
- Content provided a week before actual posting
- Content Creation:
- 14 high-quality graphics every month
- 8 high-quality curated articles posted and shared for the account
- Branded links via snip.ly
- 2 Ads Created (graphics, text)
- Monthly Social Media Paid Ad Campaign Management
- 2 Ads Created
- Budget Recommendation (according to goals)
- Client needs to provide budget
- Brand Monitoring
- Within 24hrs replying on messages based on message tracks across all three accounts (except weekends, and major holidays)
- Ad Hoc Social Media Hours
- Three hours dedicated social media hours – for custom content, contests, analytics, reports, or strategies
- Follower Growth
- Social Media Reporting:
- Monthly Social Media Report for Facebook
- Social Media Snapshot (Overview)
- Network Growth/Reach
- Engagement Report
- Content Report/Content Consumption
- Customer Service Report
- Social Media Insights
- Manually Created Analysis for the Month
- Monthly Social Media Report for Facebook
Reviews
There are no reviews yet.