Local Social Media Management – Basic

Sale!

$747.00 $727.00

The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.

Description

The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.

KEY FEATURES:
  • All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
GOALS:
  • Traffic – generate traffic for your website
    • Awareness – generate awareness for your brand or for specific parts of the brand
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
  • Customer Service – focus on providing customer service or taking in feedback from customers

MONTH 1: CAMPAIGN SETUP AND STRATEGY

  • Social Media Audit
  • Social Media Playbook

o   Six-month goals and timelines

o   Buyer Persona

o   Communications Objective

o   Content Strategy and Content Verticals

o   Response Protocol/Escalation Process

o   Message Tracks for Each type of Comment

o   Tailored audience for the page

  • Account Creation and Optimization
  • Profile Picture Creation and Cover Photo Creation


MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning

o   Content provided a week before actual posting

  • Content Creation

o   10 high-quality graphics every month

o   2 Ads Created (graphics, text)

  • Monthly Social Media Paid Ad Campaign Management

o   2 Ads Created

o   Budget Recommendation (according to goals)

o   Client needs to provide budget

  • Follower Growth
  • Social Media Reporting

o   Monthly Social Media Report for Facebook

  • Social Media Snapshot (Overview)
  • Network Growth/Reach
  • Engagement Report
  • Content Report/Content Consumption
  • Customer Service Report

o   Social Media Insights

  • Manually Created Analysis for the Month

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