The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.
- All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
- Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
- Traffic – generate traffic for your website
- Awareness – generate awareness for your brand or for specific parts of the brand
- Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
- Customer Service – focus on providing customer service or taking in feedback from customers
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Social Media Audit
- Social Media Playbook
oÂ Â Six-month goals and timelines
oÂ Â Buyer Persona
oÂ Â Communications Objective
oÂ Â Content Strategy and Content Verticals
oÂ Â Response Protocol/Escalation Process
oÂ Â Message Tracks for Each type of Comment
oÂ Â Tailored audience for the page
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Monthly Content Planning
oÂ Â Content provided a week before actual posting
- Content Creation
oÂ Â 10 high-quality graphics every month
oÂ Â 2 Ads Created (graphics, text)
- Monthly Social Media Paid Ad Campaign Management
oÂ Â 2 Ads Created
oÂ Â Budget Recommendation (according to goals)
oÂ Â Client needs to provide budget
- Follower Growth
- Social Media Reporting
oÂ Â Monthly Social Media Report for Facebook
- Social Media Snapshot (Overview)
- Network Growth/Reach
- Engagement Report
- Content Report/Content Consumption
- Customer Service Report
oÂ Â Social Media Insights
- Manually Created Analysis for the Month