Description
The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.
- All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
- Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
- Traffic – generate traffic for your website
- Awareness – generate awareness for your brand or for specific parts of the brand
- Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
- Customer Service – focus on providing customer service or taking in feedback from customers
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Social Media Audit
- Social Media Playbook
o  Six-month goals and timelines
o  Buyer Persona
o  Communications Objective
o  Content Strategy and Content Verticals
o  Response Protocol/Escalation Process
o  Message Tracks for Each type of Comment
o  Tailored audience for the page
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Monthly Content Planning
o  Content provided a week before actual posting
- Content Creation
o  10 high-quality graphics every month
o  2 Ads Created (graphics, text)
- Monthly Social Media Paid Ad Campaign Management
o  2 Ads Created
o  Budget Recommendation (according to goals)
o  Client needs to provide budget
- Follower Growth
- Social Media Reporting
o  Monthly Social Media Report for Facebook
- Social Media Snapshot (Overview)
- Network Growth/Reach
- Engagement Report
- Content Report/Content Consumption
- Customer Service Report
o  Social Media Insights
- Manually Created Analysis for the Month
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