The Fall Social is a signature seasonal experience designed to bring engaged guests through the doors of local businesses while celebrating the distinctive character of each neighborhood and destination.
With their Fall Social Passport as their guide, guests explore standout boutiques, restaurants, wellness spaces, galleries and local gems—enjoying seasonal sips, fall flavors, exclusive offers, creative activations and special surprises along the way.
More than an event, The Fall Social is an opportunity to showcase your business, reach new customers, increase visibility and become part of an unforgettable community experience.
Download Marketing Kit
Social and Main Locations
- Saturday September 12, – 3-6pm
Chatham - Saturday, October 3, 12 – 3pm
Newbury Street - Saturday, October 17, 12 – 3pm
Boston’s North and West Ends - Thursday, November 12, 6 – 9pm
Needham
Official Fall Social Stop
Local boutiques, restaurants, salons and businesses become official Fall Social Stops, welcoming guests into their spaces with an engaging seasonal activation. Each stop offers something special—such as a tasting, mini treatment, product sampling, styling experience, exclusive offer or giveaway—designed to inspire discovery and make the Fall Social experience unforgettable.
Partner Participation Options
FEATURED SOCIAL STOP
Solid event visibility + digital presence- Smaller logo placement on select materials and the Fall Social Passport
- Website listing with link
- Inclusion in select digital promotions
- Group social media posts and event-night coverage
- Attendee contacts for post-event follow-up
SPOTLIGHT SOCIAL STOP
Strong marketing visibility + media exposure- Prominent logo on event materials, signage, Fall Social Passport & swag
- Featured business listing with link on the event website
- Inclusion in digital promotions
- Featured TV segment opportunity on NESN’s Dirty Water Media
- Logo inclusion in regional e-blast
- Featured social media posts tagging your business
- Mention in the event news release
- Attendee contacts for post-event follow-up
PARTNER SOCIAL STOP
Benefits include- Participation as an official stop on the Fall Social route
- Business listing in the Fall Social Passport distributed to attendees
- Inclusion on the event map
- Direct exposure to 200+ attendees
- Opportunity to offer exclusive in-store promotions, tastings, or experiences
Why Participate?
- Connect & engage with hundreds of new customers directly in your business
- Position your brand as a trend setter/leader in your community
- Be part of a vibrant community event celebrating local shopping & dining for Summer 2026
- Gain exposure across TV, social media, email, and local press
- Create memorable experiences for both locals and visitors alike
- Align your brand with a fun, positive community event
Brought to you by:
