The Fall Social
Newbury Street

THE FALL SOCIAL

NEWBURY STREET

An Afternoon of Hard Cider, Donuts + Style

Saturday, October 3, 2026
Social Hours: Noon–3 p.m. | VIP Entry: 11 a.m.T

The Fall Social takes over Newbury Street for an unforgettable, self-guided afternoon celebrating the flavors, fashion and energy of the season.

Check in, collect your official Fall Social Tote and Event Passport, and explore at your own pace as participating restaurants, boutiques, specialty businesses and wellness studios bring fall to life with:

Hard cider sips, seasonal cocktails and tastings
Creative donuts and fall-inspired treats
Fashion, accessories, beauty, lifestyle and wellness experiences
Exclusive shopping perks, special discounts and giveaways
DJs, live music, photo moments and festive fall activations

This isn’t a bar crawl—it’s a stylish Newbury Street experience filled with fall flavors, shopping, friendship, music and unexpected discoveries.

Your Event Passport will guide you from stop to stop, unlocking exclusive offers, special pricing and experiences created just for Fall Social guests. Once you’ve completed the experience, join us for a celebratory wrap party and turn in your Passport for a chance to win an incredible gift basket featuring items from participating Newbury Street businesses.

Come for the hard cider and donuts. Stay for the style, surprises and everything you’ll discover along the way.

The Fall Social
Newbury Street

When: October 3, 2026Time: 12:00 pm - 3:00 pm

Get Tickets

Become a Partner

THE GOLDEN TICKET — VIP | $75

Your golden start to the Social—complete with a full-size cider donut, complimentary hard cider, branded fall swag, and the full General Admission experience.

Limited quantity · Entry at 11 a.m.

Start the celebration an hour early with a full-size fall themed donut and a complimentary hard cider at check-in.

Your VIP experience includes:

Early VIP check-in beginning at 11 a.m.
One complimentary full-size cider donut
One complimentary hard cider
Official Fall Tote with branded Stroll & Main swag
Passport—your guide to every participating stop
Access to all DJs, live music, shopping pop-ups, photo moments, and fall activations
Exclusive cider and donut pricing and special discounts and activations at participating locations

GENERAL ADMISSION SOCIAL PASS — $40

Entry at noon

Your all-access pass to sip, snack, shop, and discover at your own pace.

Your General Admission pass includes:

Entry beginning at noon
Official Fall Tote
Fall Passport—your guide to every participating stop, stamped as you go
Access to all participating locations and activations
DJs, live music, shopping pop-ups, and photo moments
Exclusive cider and donut pricing and special discounts and activations at participating locations

THE SOCIAL PATH

Check-in: Location to be announced
Newbury Street Restaurants & Bars
Boutiques, Shops & Pop-Ups
Lifestyle & Wellness Activations
Wrap Party: Location to be announced

Bring your crew, wear your flannel, and meet us on Newbury Street.

See past events here and watch the recaps here. Participating locations, check-in details, and the wrap-party destination will be announced soon.

BEYOND THE EXPECTED. Find your people. Find your spark.

Buy Tickets

Explore Our Social Stops

Make a stop at The Black Dog and experience a true Plymouth classic. Enjoy summer cocktail tastings, snap a photo with the iconic mascot at the photo booth, and enter to win our swag bag raffle. Plus, receive two complimentary gifts with your purchase—just one more reason to linger, shop, and soak in the fun.

Visit 3 Daughters Jewelry at 114 Water Street for a curated selection of unique jewelry lines and gifts you won’t find anywhere else, including Cape Cod Jewelry, Dovera, Lola, Enewton, and John Medeiros. As a special offer, Stroll guests will receive 10% off their purchase, plus refreshments and a warm welcome from the 3 Daughters Jewelry team.